Carol Zhang

Biography

Carol is Associate Professor in Tourism Marketing. Prior to this post, I was Senior Lecturer in Marketing at Portsmouth Business School and was Teaching Assistant at University of Surrey. My research primarily focuses on social-political changes, with interests in examining how those changes impacts on social and self-identities in the context of international tourism.

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My specific research interests are:

• National/social identity and tourism marketing

• Social-political aspect of tourism

• Culture tourism marketing and management

• Confucianism and tourism in China

• Cultural festivals and events

• Tourists behaviour

• Impacts of social categorisation: e.g., gender identity, minorities etc

• Research methodology and epistemology