Christina Chi

Biography

Dr. Christina G. Chi joined the Carson College of Business (CCB) in 2007 and is Professor at the School of Hospitality Business Management (SHBM). She teaches hospitality revenue management and accounting (undergraduate & MBA), sales strategy (undergraduate), service management seminar (MBA) and tourism seminar (PhD). Her area of research includes customer experience and destination marketing in cultural and heritage sites, sustainability and wellbeing in tourism & hospitality industry, and food and wine consumption behavior. Dr. Chi is the recipient of the 2025 University of Delaware Michael D. Olsen Research Achievement Award. This annual award recognizes someone who has made a significant contribution to the body of knowledge in hospitality and tourism through sustained and focused research, and is known for their commitment to graduate education and mentoring.