Carol Zhang

Biography

Carol Xiaoyue ZHANG is a world-leading researcher in cultural heritage, place marketing, and identity. Her work examines socio-political changes and their impact on social and self-identities within international tourism. She has extensive experience collaborating with cultural institutions to enhance public access to cultural heritage and strengthen place identity. Methodologically diverse, she skillfully employs critical discourse analysis, semiotic analysis, hermeneutic phenomenology, mixed methods, and survey design. Carol has a strong publication record in top-tier journals, including Annals of Tourism Research, Tourism Management, Journal of Travel Research, and Psychology & Marketing.