Han Shen

Professor Han Shen is a professor of Tourism Management at Fudan University. She is the Director of Culture and Tourism Brand Studies Base, the Academy of Tourism Research Institute, Deputy Director of the Technology Innovation Center of Calligraphy and Painting Digitization, and the Ministry of Culture and Tourism of China. Committee Member of the Geographical Society of China, Co-founder of the China Tourism Behavior Research Academic Alliance. 

Dr. Shen’s expertise is consumer behavior, digital marketing, and branding. She has published more than 100 academic research papers and 10 academic monographs. She has conducted 20 research grants at national and provincial levels as Principal Investigator, and more than 30 research grants as Co-PI. Dr. Shen serves as the Tourism Expert for many think tanks and provincial governments in China. Dr. Shen is honored with the “Outstanding Talent of Fudan University 2025”, “Expert of Tourism” by the Ministry of Culture and Tourism of China. She won the “Best Author Contribution Award” by the Emerald Publishing Group in 2016, and many best paper awards.