Mimi Li
Professor, Associate Director of Research Centre for Digital Transformation of Tourism
School of Hotel and Tourism Management, The Hong Kong Polytechnic University
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Biography
Prof. Mimi Li joined the School of Hotel & Tourism Management in 2007. Prof. Li is specialized in tourism and hospitality marketing, tourist behaviour, tourism planning, and China tourism related issues. Prof. Li has been an active researcher since she joined the Hong Kong Polytechnic University. She has published on major tourism and hospitality journals including Tourism Management, Journal of Travel Research, Journal of Hospitality and Tourism Research, and International Journal of Hospitality Management. Her recent research interest is children and family tourism.
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Prof. Li got her Bachelor’s degree from Peking University in China, her Master’s degree from University of Waterloo in Canada, and her Ph.D. degree from Purdue University in the U.S.A.