Robert Xiang Li

Professor Xiang (Robert) Li is the Fung King Hey Memorial Professor of Tourism Management and Director of the School of Hotel and Tourism Management at the Chinese University of Hong Kong (CUHK) Business School. Before joining CUHK, Professor Li was a professor and Arthur F. McGonigle Senior Fellow of the School of Sport, Tourism and Hospitality Management at Temple University. While there, he founded and directed the U.S.–Asia Center for Tourism and Hospitality Research (2016–2024) and chaired the Department of Tourism and Hospitality Management (2020–2023). Professor Li was previously a tenured professor in the University of South Carolina’s School of Hotel, Restaurant and Tourism Management.